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Story Development
From your core messages – vision, mission, values – to your brand manifesto, Story Labs will work with you to develop the story that brings your organization to life for your core audiences. Through a series of message workshops and creative planning, clients will receive a unique combination of hands on creative engagement as well as in-depth market research to ensure the foundational collateral of any client campaign is relevant, differentiated and effective.
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Communications Strategy
Story Labs believes there is no such thing as a one size fits all communications strategy. When the story is ready, Story Labs will work with you to define the right communications strategy to engage your core audiences. Close attention will be paid to finding the most efficient and direct methods of reaching your target audience, whether it’s a traditional media blitz or an integrated approach including direct marketing, events and social media.
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Outbound Communications
With the story written and the communications strategy in hand, Story Labs then executes results for clients. Whether it’s a corporate or product launch, or a thought leadership push to educate the market, Story Labs will put its understanding of the media market to work for clients with aggressive, targeted media relations and direct marketing tactics.